The Social Benefits of Mass Communication Essay - 1729 Words

The Social Benefits of Mass Communication Mass communications, like anything for humans, has its advantages and disadvantages, but mass media has far more advantages to offer the world. From taking you to a far off land to teaching you about the intricacies of the life inside a colony of ants, to surfing the Internet for a new chat group to join, we learn and experience things and events that no humans ever before in history have experienced through this miracle we call mass media. This paper will explore the multifaceted and unique areas of the public’s perception of mass media, the educational value of the media, and the Internet as a new mass medium. The public has always had an interesting relationship with mass†¦show more content†¦People feel that they can trust someone as long as he stays credible and they feel positive because of that fact. Another positive benefit that modern people have as opposed to their ancient counterparts is that citizens who get their information from trusted sources as CNN, local news casts, public television news, and TV news magazines usually end up better informed and more accurately informed than those ancient immigrants and peasants from their word of mouth reporting (Saltzman, par 11). Still connected to the public’s feelings on mass media today we come to a recent survey of young adults which is also a very quickly informed and Internet savvy group. The survey, â€Å"Survey Asks Young Adults About Media Use,† of 22 to 34 year olds by BBDO New York in a periodical called,The Quill, tells about some positive ways that media affect people. In one quote describing the Internets impact it says, â€Å"The young adults used the Internet for escape and mental stimulation and to obtain specific information on travel, business and health issues. Users were perceived positively as young career-oriented adults. The Internet produced feelings of innovation, intelligence, creativity, power and accomplishment† (par 2). It goes on to say that, â€Å"Reading magazines gave respondents feeling of sexiness, self-esteem, luxury and creativity† (par 3), â€Å"Television gave respondents feeling of happiness, comfort and fun† (par 4), â€Å"Radio l istening provided aShow MoreRelatedMass Media And Its Impact On Society1719 Words   |  7 PagesIn today’s world society believes that mass media plays a key role in shaping and communicating our culture. Mass Media is defined as a technological advancement of communication. People receive information about the world through mass media and it helps shape people’s beliefs, values, perception, and behavior. Mass media is a controversial topic among sociologists, many of them have differentiating opinions of how mass media is influencing people daily lives today. Through this research analysisRead MoreMass Communication And Public Relations From A Young Age861 Words   |  4 PagesI have been captivated with media, mass communication and public relations from a young age. For even as a young teen I would share the daily newspaper with my parents and pester them with questions regarding the major stories I had just read. Moreover, I would assist my father in planning an d organizing the family’s annual gatherings, and this task was no easy feat due to the typical high number of attendees to such gatherings and the logistic concerns related to accommodating to their needs andRead MoreMedia and Mass Communications Development on a Healthy Mature Culture1200 Words   |  5 PagesMedia and Mass Communications development on a Healthy Mature Culture This argumentative essay is specially made to discuss the possibility for media and mass communication to nurture the development of a healthy, mature culture. Overall, the process of media and mass communication media development has already caused changes in the public sphere. The digitalization of media dramatically increases the chances of the people to get an access to the information, which is transferredRead MoreHuman Resource Training For The Media Sector1679 Words   |  7 PagesMass media is a very important role in the development of today s society. It impacts on the social consciousness to establish and consolidate a system of political thought leaders for society; associate members of society into a unity, a whole on the basis of the stance, political attitudes generally. Mass media also perform monitoring functions, and social management, monitoring, detection, promptly report the problems, new conflicts arise, contributes political stability to society. Such an impor tantRead MoreUnderstanding Different Approaches Of Health Education1009 Words   |  5 Pagesof Mass media, Social marketing and The Community development approach I am also going to explain information about what the approaches are and what the benefits and limitations of each approach is. Mass Media What is Mass media? The first approach I am writing about is how the role of mass media can be used in health education. Mass media is any communication form which can reach a ‘mass’ of audience. Mass media is one of the most common ways to promote health education if successful mass mediaRead MoreMass Communication Essay1016 Words   |  5 PagesMass Communications is usually understood to refer to newspapers, magazines, and books, as well as radio, film and television, and even the internet as news and advertising and other information are often disseminated via this medium (Business Dictionary, 2017). However, mass communication is not alike the studies of other forms of communication, like interpersonal communication or organizational communication because it focuses on one source, transmitting information to multiple receivers. IdeallyRead MoreWhat Is Mass Media? Essay1563 Words   |  7 PagesWhat is Mass Media ? Consider this for a moment: at whatever point you need to hear your main tune, watch your most loved show, or see the most recent current occasions, where do you go? You more than likely turn on your TV, radio, or PC. The source that most of the overall population uses to get their news and data from is viewed as broad communications. Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majorityRead MoreCommunication Is The Science Of Communication1066 Words   |  5 PagesCommunication is important to strive in life, as well as, in integrated marketing communication. Human communication is described as having the creativity to contribute instead of the information. Creativity can help by making more efficiently with less. In a way, an individual has a collection of discoveries at their disposal (Downs, 1298). Mass communication plays a role in design. Moreover, mass communication and its activities are influenced by cybernetics. Cybernetics is the science of communicationRead MoreWhy Is Medium Is The Massage Essay1528 Words   |  7 Pagesappears through the text, ensure the success of the perception of the author s position and the creating public opinion. Media and Globalization Mutual Impact On a global communication space, not only is the globalization of the mass media tendency an ongoing process, but it is also increasing. As a result, global communications mixtures are strengthening their positions on a new digital level. Furthermore, development of a global media order is based on market mechanisms, including the creation ofRead MoreDigital And Print Media s Effect On The Self Respect Of The Older Generation1045 Words   |  5 Pagessuch as sophisticated televisions and smart phones. Mass communication, however, is likely to have adverse effects on the way people, especially children and adolescents, perceive knowledge. Although mass media currently provides adults and teenagers with essential opportunities to receive insight into a wide range of fields, it also raises knotty problems pertaining to their self-esteem, behaviour and actions. On one hand, mass communication has a detrimental influence on the self-respect of the